Being able to give your customers something they can actually see and hear can literally explode your online sales instantly.
There is nothing else that comes close to the effectiveness and persuasion power of a well designed video message. You see it everywhere and now it has become the medium of choice for
many marketers including affiliate marketers.
After all what better way to wow your prospects and customers than to record and publish top notch, streaming videos. When done right this technique will have your customers jumping up and down with excitement to buy the products you are promoting right away.
Believe it or not you don't need extensive training, expensive equipment or software make this work for you. Anyone (even you) can create stunning videos. You can start out with brief introductions and simple product reviews or go all out with site
tours, tutorials and step-by-step presentations.
As with any marketing method there are many ways that you can accomplish your goals and create great videos that your viewers will love.
But for this lesson we are going to focus on making screen capture videos with a software called Camtasia. Now Camtasia isn't a free software but you can download a fully functional trial version of the software at no cost here:
http://www.techsmith.com/
The screen capture process is a lot like having your customers seated next to you and looking at your desktop, as you show them all of the great things that the product you are promoting has to
offer.
Camtasia has many great features that make the process as painless as possible. It allows you to record your desktop activity in a single click. You can then use it to easily convert your videos into web pages and a variety of other formats for easy sharing.
There are other things you can do with Camtasia as well. Like redirecting your viewers straight to your affiliate website after they are finished watching the video or putting your url at the end and sending them there if they want more information.
Not to mention all of the free traffic you can get by uploading your videos to video sharing sites like Youtube and Google Video. I know many affiliates who use nothing but video to promote their chosen affiliate programs and make huge commission checks in the process.
Using videos can do so many great things for your affiliate marketing business. It can help minimize miscommunications with your customers. By instantly showing them what they want and helping them clearly understand the product you are representing it will help reduce refunds and other common customer issues that
may arise.
Another good thing about using video is that there isn't too much that can go wrong. You don't have to worry about misspelled words or graphics not showing up when they are supposed to and
the chances of your affiliate links being hijacked are almost non existent. Once you have a great video in place it is there all the time ready to visually show your prospects what you have to offer.
If you aren't using video to promote your affiliate programs I highly recommend you give it a try and while there are other software programs like Windows Movie Maker that you can use to
accomplish the task you may want to check out Camtasia simply because they have a wide variety of easy to follow training videos
that will help you learn everything you need to know about creating your own videos.
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