Description:
Google+ is a relatively new social network created by the search giant Google.
As Google implements more social results into its search, SEO experts are
saying that Google+ is becoming increasingly relevant to your appearance in
search results, so it’s definitely a network worth looking at. Users can post
updates, and share images and videos. Interactions come in the format of
comments, sharing updates and clicking the “+1” to demonstrate that a user
likes the update they just read. Google employs the use of “Circles” so that
users can categorize the people they are following into different groups such
as friends, acquaintances, business connections, etc. There is also integration
with YouTube, Picasa and other Google services.
Demographic
Data: It is estimated that Google+ has about 90 million
users, making it a relatively small social network in comparison to the others
mentioned in this guide. Publicly available demographic data is limited, but it
is reported that a large percentage of its user base is
technologically-oriented men. According to Wikipedia, over 71% of Google+’s
users are male and 35% of all their users are between the ages of 25 and 34.
Business
Opportunity: Businesses can set up a Google+ Page that allows
them to connect with their followers. Businesses are not allowed to set up
regular Google+ profiles, although you need to set up a personal profile before
you can create a business page. Users can subscribe to your Google+ updates by
putting you into their circles. You can share updates, share useful content,
photos and videos. You can also create “Hangouts” that allow you to interact
your followers via video or audio chat. Google+ allows for minor customization
in order to brand your profile page.
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