There’s no doubt about it. The Internet has become
the social meeting place for people from all walks of life. Whether they’re
looking for a new place to have dinner, need information on a certain topic or
just want a little laugh, they’re turning to the social web to get what they
need. In addition, search engine giants like Google are using that same social
web to deliver relevant search results to their users. As a business owner,
that means it’s becoming ever more important that you get involved in social
media.
How involved you get is up to you, and will depend
on your resources and objectives. Social media can take up a considerable
amount of time and resources, so you need to plan accordingly. It’s also
important to have a plan for your social media and to stay focused because the
lines between “working” and “playing” are easily blurred on social media
websites.
This series of posts will give you an introduction to four of
the biggest social sites and provide you with some ideas on how you might
approach them. Put your focus into the places where you can find your targets,
and always refine your approach as you continue to explore. We’ve also included
some additional tips to get you off to a great start.
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