Now that you have a better
understanding of what’s available at each of the social networks, it’s time to
decide where you’ll first direct your efforts. There is no sense in signing up
for all the social networking sites at once if you don’t have enough time or
resources to dedicate to every one.
Here are few things to consider when deciding where to begin:
Facebook definitely has the largest user base, so it’s a natural starting place for a lot of businesses.
Twitter is smaller than Facebook, but is a much more open network that is readily searchable. In addition, all updates are public by default. That means that your updates on specific topics may catch the attention of someone who otherwise may never have heard of you.
If you are a new business, building a following on a Facebook Page can prove challenging. With a network like Twitter, it’s easier to find other like-minded individuals and follow their updates and start making connections that way. For Facebook Pages, there isn’t nearly as much of a reciprocal-minded following of brands.
If you like to share a lot of visuals like photos and videos, Twitter and LinkedIn may not be the natural first choice. While you can link to those types of media, they aren’t readily seen while a user is viewing the updates on the site. Facebook and Google+, on the other hand, are more visual social networks that can put your visual content in the forefront.
If your business is to create influential business connections or to meet others working in the same niche or industry as you, LinkedIn probably provides the best opportunities.
If your target market is technologically-oriented men in their 20s, 30s or even their 40s, Google+ may help you connect to the right audience.
Those are just a few starting thoughts. The best way to decide what will work best for you is to get your feet wet. Set up a profile, start looking around at what other businesses are doing and get in on the action. However, just like everything else in business, it can take time to build your following. Just because you don’t hit it out the ballpark in your first week, it does not mean the social network isn’t right for you. It takes consistent work and effort to grow over time.
Here are few things to consider when deciding where to begin:
Facebook definitely has the largest user base, so it’s a natural starting place for a lot of businesses.
Twitter is smaller than Facebook, but is a much more open network that is readily searchable. In addition, all updates are public by default. That means that your updates on specific topics may catch the attention of someone who otherwise may never have heard of you.
If you are a new business, building a following on a Facebook Page can prove challenging. With a network like Twitter, it’s easier to find other like-minded individuals and follow their updates and start making connections that way. For Facebook Pages, there isn’t nearly as much of a reciprocal-minded following of brands.
If you like to share a lot of visuals like photos and videos, Twitter and LinkedIn may not be the natural first choice. While you can link to those types of media, they aren’t readily seen while a user is viewing the updates on the site. Facebook and Google+, on the other hand, are more visual social networks that can put your visual content in the forefront.
If your business is to create influential business connections or to meet others working in the same niche or industry as you, LinkedIn probably provides the best opportunities.
If your target market is technologically-oriented men in their 20s, 30s or even their 40s, Google+ may help you connect to the right audience.
Those are just a few starting thoughts. The best way to decide what will work best for you is to get your feet wet. Set up a profile, start looking around at what other businesses are doing and get in on the action. However, just like everything else in business, it can take time to build your following. Just because you don’t hit it out the ballpark in your first week, it does not mean the social network isn’t right for you. It takes consistent work and effort to grow over time.
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