URL: http://facebook.com
Description:
The granddaddy of all social networks, Facebook boasts the largest number of
users from a wide demographic. Users can post updates, photos and videos.
Interaction comes in the form of comments, sharing updates and “Likes” which
demonstrate that someone likes the update they just read.
Demographic
Data: Facebook has 845 million active users, 483 million
users of whom are active on a daily basis. Facebook is available in over 70
languages. There are slightly more female users on Facebook than male users,
but their representation is fairly even. The age range of users is broad, but
the 20-29 age group is the best represented.
Business
Opportunity: Facebook allows business to create “Pages.” Users
can subscribe to receive updates from your page by clicking a “Like” button to
indicate they are a fan of your business. You can post updates about your
company, interesting facts, share news, create polls and more. Facebook allows
customization for branding your Facebook Page.
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